Why you need this course
I will teach you everything you need to know from choosing the right retailer to launching successfully and keeping the listing.
Are you nervous about making the first move in case you get it wrong? Let me help build your confidence through these 6 easy steps.
HOW TO FIND THE RIGHT BUYER AND RETAILER FOR YOUR PRODUCTSTogether, we will map out your product positioning and choose the right route to market for your products. Then make sure you are approaching the right buyer in the right product category - it is not always as obvious as you think.
THE SECRETS OF HOW TO GET THAT MEETINGI have years of experience of sending emails and getting good responses from buyers - I can share my top tips on tailoring that first email title and copy so that the buyer reads it and wants to meet you.
HOW TO OVERCOME PRE MEETING JITTERS BY PERFECT PREPARATIONFail to prepare, prepare to fail. I have all the templates you need to cost your products, build your forecasts and plan your negotiation. The course will teach you how to plan for the meeting so that you are confident and able to handle anything the buyer throws at you. There are even pre meeting techniques for staying calm in spite of everything.
DELIVERING PITCH PERFECT - NEVER BE AFRAID TO FACE A BUYER AGAINUnderstand your buyer better with my unique 3x3 buyer matrix which lets you totally understand their motivations and enable you to create the perfect presentation tailored to their specific needs.
TO BECOME A NEGOTIATING PROEvery buyer attends a negotiating training course - why should you be any different? We dedicate a whole module to training you. Learn the principles of negotiation - how to plan your opening offers, what you can give away for free, what the buyer wants and how to deal with the psychological tactics that they might try.
HOW TO LAUNCH SO YOU KEEP THAT LISTING AND GROW YOUR BUSINESSThe excitement when you get the first listing is palpable - you jump up and down, punch the air and feel elated…..and then what?? This course will teach you how to launch the product effortlessly, smoothly and creating successful sales from day 1 that ensure your product stays listed
Karen Green is business mentor specializing in enabling food manufacturers to take charge of their businesses and grow profitable sales. She is widely regarded as leading expert in UK food retailing and is a regular guest lecturer at Nottingham Trent University delivering lectures and workshops on food marketing and innovation.
She has worked with a variety of clients including major manufacturers supplying all the major grocers, having started her career as a buyer for Tesco and then Boots.
As her children are now at university, she now lives in the South of France where she can combine her passion for food with outdoor pursuits such as running along the sea and her walking in the hills where she is renovating an ancient village house.